Shopify powers over a million businesses, yet when it comes to B2B sales, customized discounting, and customer segmentation, even successful merchants are stuck using duct-taped workarounds. Why? Because Shopify was originally built for DTC simplicity — not the layered complexity of wholesale and personalized pricing models.

Shopify is a powerful platform for selling online, but when it comes to advanced discounting and personalized pricing — especially across B2B and B2C customers — most merchants hit a wall.

Custom pricing strategies are essential for any Shopify store selling to a mix of retail and wholesale customers. Whether you’re offering tiered discounts, enforcing minimum order quantities, or segmenting buyers by tag or classification, your pricing setup should drive clarity, conversions, and compliance.